We’ve said we don’t recommend that you create your own resume. As our friend who is a licensed mental health counselor, often says, “You are in the worst possible position to understand and appreciate your own value.” That said, you might be determined to do it yourself, and that means you’ll have to create the very first section. It might be the only section of your resume that is ever read.
Read MoreIt's "preventive medicine." Does that sound funny to you? Sure, that’s why you want to call it “preventative.” All those syllables just feel right. They make it sound like quantitative or qualitative or administrative. “And “preventative” is a perfectly good word – it’s just not an adjective, so it can’t describe medicine or anything else – not now, not today, not ever.
Read MoreBut listen for five minutes to TV news or any political speech, and you'd start to wonder. Recently I was listening to a youthful (and quite exuberant) newscaster on TV delivering breaking news on a rather serious subject. In her effort to emphasize the seriousness and drama of the situation, she regularly pronounced “a” as “ay,” a long A sound. She seemed to think that such an incorrect pronunciation ramped up the emphasis or importance
Read MoreWhether you’re a true marketing professional or a staff member who has simply been tasked with taking care of marketing (or a chief executive who has no marketing specialist but understands that someone must do marketing), the very first, critical step is to accept that fact that it’s the perspective of the audience that counts.
Read MoreIt seems, in recent years, that most of the population has ceased believing in the existence of abbreviations. You rarely hear anyone refer to an abbreviation anymore; it’s all “acronyms” now. Too bad, because there is a distinct and simple difference.
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