Marketing and Strategy, Fund Development, Communication
Marketing and Strategy
Are you messaging strategically or just spending money and hoping for the best? Good intentions and enthusiasm will benefit from confident, organized, well-prepared leadership. We’ll help you identify your value proposition and your target audience and then create a campaign you can manage – or we’ll manage it for you. Together we’ll craft the message that makes the difference.
Through strategy, focus, appropriate messaging and a systematic approach that has succeeded time and time again, we help nonprofits develop win-win relationships that put money to work to make a better world. With a focus on your immediate financial goals, we’ll keep an eye on your future, building a foundation for long-term support. It’s about marketing, not charity.
Success requires skill, confidence, and pure love of words. We’ve got them all. We are, first and foremost, writers, editors and designers. The Tamarack team will align your message with your goals and audience, and then make it soar. Bring us your manuscript, letter, report, resume, speech or other communication challenge. We’ll keep it “yours” – but make it better.
It’s always a good idea for a business establishment to take stock mid-year and determine what’s been selling well, who the customer base seems to be now, and what might be a good product to offer in the future. Places of social gathering are no different: Who’s been coming in our doors lately, and what have they been ordering? As we pass by the clusters of patrons absorbed in animated conversation, what are they actually discussing?
If you have read the five previous articles in this series, you have my deepest respect and admiration – now you will get your reward. You’ve worked your way through an abbreviated version of the Mueller Report; I estimate the review I’ve offered is no more than 15% as long as the actual Report. That said, it’s absolutely not the same thing as reading the original. I still encourage you to do so. (And do feel free then to correct me where you discover I have been wrong.)
Welcome to the final section of Mueller’s Volume Two. I sincerely hope you have arrived here after reading Part I (Volume One) and Parts IIA, B and C (Volume Two). If you are jumping in here – no harm done, but you’re going to have a heck of a time getting up to speed. Should you be a newcomer to the series, though, you should know that I am a voting, tax-paying citizen who believes it is her civic duty to get as close as possible to the truth about her democracy. That’s why I read the Mueller Report. And, after reading it (I actually had to read Volume Two twice), I fully understood why most Americans would not be reading it.
If you have been with me, my friend, through the entire series, just skip this paragraph – you know it by heart. If not, may I say that I am a voting, tax-paying citizen who loves to read and longs to know the truth about her government and its leaders? My goal has been to study the Mueller Report (and Volume Two does, indeed, require studying!) for the purpose of first informing myself and then informing the 97% of Americans who will not read the Report.
This is the effort of one tax-paying, voting citizen to assist the vast majority of other U.S. tax payers/voters who will never read the 448-page Mueller Report. It is my conviction that we, as voters, have an obligation to get as close to the truth as possible. In addition, since I have paid my taxes religiously all my life, I feel a rightto know the truth. I like to read, so I’m happy to share with you that truth, found in the Mueller Report, to the best of my lay-person’s ability.
As I explained in Part I, I read the Mueller report because I am a tax-paying, voting U.S. citizen, and I have a civic duty to know the truth. While I believe all Americans have that duty, I understand the vast majority will not read the 448-page report. For them I offer my own shorter report, as objective as I can possibly make it without sacrificing my personal “style.” I strongly recommend reading Here is your Mueller Report - Part I first, but that is not absolutely necessary. Part I covers Volume One of the Mueller Report. This article covers about one-fourth of Volume Two - and they are vastly different, those two volumes. Part IIB, Part IIC and Part IID will complete the review of Mueller’s Volume II, and Part III will cover the appendices, which include the written answers of President Trump.
I read the Mueller report because I want to get as close to the truth as possible; I think it’s my civic duty as a voter to do so. I am writing this report, as a layperson with no legal or government training, because I think it’s also your civic duty to get as close to the truth as possible. When I read an important or particularly enjoyable book, I write a report, hoping to convince others to read it as well. This time around, while I hope someof my readers will face down that 448-page report themselves, I don’t believe most American voters will. For that large segment who will not read firsthand, I will do my best to give you enough of the report to be “somewhat informed.”
My house has been on fire twice. I’m not talking about the house I live in now in Green Bay’s Olde Preble neighborhood. I mean the house in Astor neighborhood where Tom and I raised our kids. That one’s in Green Bay’s historic district; the plaque from the National Register of Historic Places says it was built in 1917. Yeah, that one – twice on fire.
About a year ago a journalist I find most trustworthy recommended a book that seemed well suited to my unease about the direction our nation was headed. Fareed Zakaria pitched How Democracies Die by Steven Livitsky and Daniel Ziblatt. I read the book; it did not quell my fears for our country. In fact, it convinced me that our democracy might be in more serious danger than I’d first thought.
Hard to believe, but public speaking is still the #1 fear of American adults. Twenty-five percent still list this as their biggest fear – greater than their fear of heights, bugs, snakes, drowning, blood, needles, claustrophobia and flying. As one who has taught public speaking and done a lot of it herself, I can only conclude that people afraid of public speaking might overcome that fear simply by engaging in some good instruction and coaching.
But that’s not the kind of “speaking” to which I’m referring today.