Marketing and Strategy, Fund Development, Communication
Marketing and Strategy
Are you messaging strategically or just spending money and hoping for the best? Good intentions and enthusiasm will benefit from confident, organized, well-prepared leadership. We’ll help you identify your value proposition and your target audience and then create a campaign you can manage – or we’ll manage it for you. Together we’ll craft the message that makes the difference.
Through strategy, focus, appropriate messaging and a systematic approach that has succeeded time and time again, we help nonprofits develop win-win relationships that put money to work to make a better world. With a focus on your immediate financial goals, we’ll keep an eye on your future, building a foundation for long-term support. It’s about marketing, not charity.
Success requires skill, confidence, and pure love of words. We’ve got them all. We are, first and foremost, writers, editors and designers. The Tamarack team will align your message with your goals and audience, and then make it soar. Bring us your manuscript, letter, report, resume, speech or other communication challenge. We’ll keep it “yours” – but make it better.
At this time of year, I like to look back on the traffic to this web site and, more specifically, to the Speakeasy blog, and see what I can see. I think it’s fun to tell my readers in whose company they might have found themselves, were they able to look around and see other visitors. I also think it’s fun to know how many people shared their reading preferences.
It’s a fascinating story this year (at least it’s fascinating to me). I hope you enjoy a quick look back, this time over two years: 2017 and 2018.
What a breath of fresh air! A book in 2018 that has no political bent and no ax to grind. Fifty Inventions that Shaped the Modern Economy by Tim Harford doesn’t even claim these are the fifty most important inventions. He just treats us to a delightful history of fifty inventions and shows the undeniable impact each has had on today’s economy. Even if you’re not a student of the economy, it’s a fun read with no hidden agenda and no allegiance to any political party.
Probably not. But have we ever seen a period in our lifetime when more people hoped more fervently to change more minds – but were ever so nervous about trying to do so? Did you ever before walk on eggs like you’re walking on eggs now? Biting your tongue? Holding back with strangers – nice, friendly folk you genuinely like – because they might be “on the other side”? Carefully remembering not to tread on certain ground with family because one can never be sure who’s in what camp?
But, oh, how we’d like to change their minds! And how they’d like to change ours! In many cases, I think, we also long to change our own minds.
By Lynn Gerlach and Steve Leahy
We like to get together for coffee every few weeks and gripe about the state of the union, the pain of polarization, the danger to democracy, and the dearth of wise, open-minded leaders. We finally decided to do something positive about it: Together we assembled a list of thought leaders with whom we’d be willing to trust our democracy – with no concern for political affiliation or line of work. We simply listed individuals whose perspectives and judgments we’ve grown to trust, demonstrably respectable leaders who seem to us like true, loyal Americans. And then we invited America to weigh in.
Each week Fareed Zakaria, host of CNN’s Global Public Square, recommends another book for me to read. I listen to Fareed because I believe he is one of the smartest, most balanced and intellectually curious journalists of our time. Consequently, each week my reading list grows. When Fareed recommended How Democracies Die by Steven Levitsky and Daniel Ziblatt, I moved it to the top of my list
If you’ve been producing events for a few years (conferences, conventions, annual meetings, colloquies, etc.) and you’ve started thinking about adding exhibitors to your event as a new revenue stream, may I share a little of my experience with you? As you might know, I’ve been working in the fund development space for a number of years now, helping nonprofits secure sponsors and exhibitors, teaching them how to nurture those relationships into long-term support. But my business, Tamarack Communication, works “across the aisle” as they say (but apparently don’t do) in our nation’s capital. By that I mean that I also represent for-profit corporations and companies that sell products and services to my nonprofit clients! Now, if that sounds a little like playing both ends against the middle, rest assured: It’s just the opposite.
Wednesday: Today a detective knocked on my door. What a thrill – a first for me. I had just finished reading Michael Connelly’s newest detective novel, The Late Show, so I was well prepared. When the man (dressed in shorts and tee shirt and wearing a baseball cap) introduced himself as Detective Someone from the Redmond Police, he immediately showed me first his wallet badge and then the badge clipped to his belt. I knew that was the right protocol, because, in The Late Show, Detective Renee Ballard always makes sure to show both of them right away. (See how my reading of contemporary fiction gives me context for real life challenges?)
Boy, it feels good to watch TV these days! I know, I know – I’ve recently trounced TV programming for offering little uplifting entertainment, as it did in a bygone era. And last August I boldly reported (perhaps “complained”?) that I’d watched 250 commercials in seven hours of television viewing (which was true). I noted that NBC Nightly News aired 34 different product commercials in 30 minutes of programming! In that same article I also reported that, according to my data, 15% of commercial spots are sponsored by pharmaceuticals, which seemed a much smaller percentage than I’d expected.
Oh, for a good, old fashioned soap opera – a mindless, unrealistic, silly daytime TV show one could easily turn away from. You might know what I mean if you’re of an age. In fact, as I recall, in the heyday of soap operas (TV dramas largely sponsored by detergent companies selling to bored housewives), most of us didn’t even have our TVs turned on when “soaps” were airing. And we felt darned good about that. Silly old soaps! Waste of time! Who would watch that?
Drowning in words, overwhelmed by thoughtless tweets and angry posts, consumed by conjecture that spins out of control as the day unwinds, deafened by TV “news reporters” who no longer even try to differentiate between hard truth, allegations, guesses and opinions… That’s communication today. Talk, talk, talk, talk, talk… Say, tell, opine, assert, claim, blather… Not much time for listening. Not much interest in reflection. Noise.
How amazing, then, to be plunged into the world of communication by touch. Tactile talk. Messaging via proximity. Shoulder to shoulder, cheek to cheek, arm in arm, chest to chest – hugging!
That’s right, communication by hug!