... to paraphrase the U.S. Air Force
I didn’t mean to misquote the Air Force, but perhaps simply to get your attention. And this is a topic that cries for attention. Nobody wants to do it. Most organizations don’t want to stop their forward momentum to figure out where the heck they’re going.
Maybe repeating that last phrase would be a good idea: “…stop their forward momentum to figure out where the heck they’re going.” So often small businesses and nonprofits simply continue to move forward, to keep on keeping on, turning the wheels and taking care of business, without taking the time to regroup and reconsider the destination and the resources needed to get there. And, most important, how they’ll measure their progress to the goal.
One of the most common problems I see every week with nonprofits and small businesses is inability to measure performance because no one ever articulated the desired results. How can you measure your “success” when you never described “success”? It’s easy to skip that step, maybe even just “human nature.” I submit, however, that your “organizational nature” will be much improved – and its success measurable – if you will pause to set goals. Specific goals allow for measurement of success, which allows for course correction leading to greater success.Read More