It's worth the effort.
Whether you’re a big, powerful corporation, a tiny nonprofit struggling to be heard, or a small business hoping to grow, you have a brand, and it’s worth some attention and valuable staff time. Failure to pay attention to how your staff or membership or reps are communicating about your organization is a pretty sure indicator that, eventually, if not already, your brand is going to be fuzzy, feckless or forgotten. Does it matter? Only if you hope to have a future.Read More