Retain your Customer Base
/But don't expect the work to do itself.
I think we all agree on this: It is less costly and more profitable to retain the customers you have than to convert new ones. Everyone says it, and I think we all believe it. But do we pay only lip service to it? With competition for attention, money and loyalty, it behooves every company, association and nonprofit to consciously work to retain their current customers.
Read More